Who is Wilferd A. Peterson and Why Should You Care?


Wilferd (yes Wilferd not Wilfred) Arlan Peterson was born in Whitehall, Michigan and lived most of his life in Grand Rapids, Michigan. He was married to Ruth Irene Rector Peterson (1921-79). He credits his wife Ruth as being the inspiration for his work and they collaborated often on producing inspirational books.

In Grand Rapids he was the Vice President and Creative Director of an advertising firm. A prolific writer for various industry publications, his inspirational essays began to appear on the “Words To Live By” page of This Week magazine in 1960 (which was distributed in 42 metropolitan Sunday newspapers with over 13 million readers). Letters of praise from admiring readers led to the publication of The Art of Living, the first of a series of books that would sell millions of copies.

Peterson was regarded as “one of the best loved American writers of the 20th century, renowned for his inspirational wisdom and aphoristic wit” by the Independent Publishers Group. He was a frequent contributor to This Week magazine, Science of Mind magazine and Readers Digest.

His inspirational essays were made into greeting cards, calendars and gift books, which appeared in Hallmark stores from 1970 through 1980. His essays have appeared in Dear Abby’s column.

Peterson’s published ten books that have spanned 37 years and have been printed in six different languages.*

Art of Adventure loves inspiring quotes and was a idea born from the experience and realization that occurred after reading the one below by Wilferd A. Peterson

“A man practices the art of adventure when he heroically faces up to life; when he has the daring to open doors to new experiences and to step boldly forth to explore strange horizons, When he is unafraid of new ideas, new theories and new philosophies. When he has the curiosity to experiment – to test and try new ways of living and thinking. When he has the flexibility to adjust and adapt himself to the changing patterns of life. When he refuses to seek safe places and easy tasks and has, instead, the courage to wrestle with the toughest problems. When he has the moral stamina to be steadfast in the support of those men in whom he has faith and those causes in which he believes. When he breaks the chain of routine and renews his life through reading new books, traveling to new places, making new friends, taking up new hobbies and adopting new viewpoints. When he has the nerve to move out of life’s shallows and venture forth into the deep. When he keeps his heart young, his expectations high and never allows his dreams to die. When he concludes that a rut is only another name for the grave and that the only way to stay out of the ruts is by living adventurously and staying vitally alive every day of his life.”

If you are as captured by the quote above as we are and feel inspired or compelled to live an adventurous life, then join us.

Exploring the Adventurous life is not just about adventures like climbing the highest mountain on earth or sailing around the world, it is about as Wilferd A. Peterson put it, opening doors to new experiences, exploring strange horizons, breaking the chain or routine and opening your mind to new ways of thinking and living.

Join the expedition by reading the Blog, following us on Twitter and Facebook.
Sign up for our future newsletter. Then share the experience with others. The journey might be difficult from time to time but you will always be learning, challenged and never bored.

Explore the Adventurous Life


*Edited source of biographical information Wikipedia.